At the Health Fitness Association conference in San Diego, CA, a group of educators and researchers from the Los Angeles - Orange County area were having a conversation.

The discussion was over the fact that the advice given through the research and education being provided was difficult to execute for the individual.

Each person has to fight an uphill battle just to eat healthy and live actively. Even in health-conscious communities, choices were limited.

The conclusion was to start a bottom up business partnership with community leaders.

Since many of these professionals worked with small businesses, they knew some of the main elements that could be offered to the small businesses to help them succeed by offering healthier choices.

This initiative is the result of that conversation.